Phoenix

The news is out: People who get thirsty in Phoenix drink water.

Wait. It gets even crazier.

Because these people in the desert get thirsty, a big company has come up with a plan to take advantage of their thirst in a way that seems – to some – utterly outrageous:

It would open up a bottling plant in Phoenix to help provide all these thirsty Phoenicians with exactly what they want, which is cold water. Out of a bottle.

This largely is because, (reporters, take note) living in the hot desert makes people like bottled water. Proven fact.